With respect to the "pro-consciousness group", I think it's sophistry. In particular, if you follow that argument to the ultimate point (reductio ad absurdum), the universe did not exist before there was consciousness.
There is no apparent link between the object "measuring" or "sensing" the event and a final, conscious, observer; as far as we can tell, all that is required is that something "senses" the event.
As to why "sensing" the event causes the QM determination, as Andromeda says we don't really know. QM is weird, and not just in this way; at this level our everyday experiences are not only not applicable but interfere with understanding what is going in. I can say, as mentioned above, that it is not possible to observe a system without interacting with it in some way; i.e. the act of observing necessarily affects the system being observed. (Note I say system and not event; you can observe the effects of an event without directly affecting the event itself, but the system - everything connected to the event - must be affected in some way.)