Thanks for the replies
I'm having some trouble understanding exactly how this all works. For mine it seems that Stage 1 is heading downrange very fast (6000 kph) and reversing that velocity would take a lot of energy. There are plenty of general descriptions on the interwebz of what happens, but actual details seem to be very sparse, so what I will do is try to explain how I think it might work...
1. At staging, Stage 1 does not have enough velocity to make orbit, so it carries on a sub-orbital (ballistic?) trajectory as gravity begins to drag it back to earth.
2. Four grid fins are deployed near the top of the Stage which "weathercocks" the vehicle so that it will tend to travel tail first when it begins to be affected by atmosphere.
3. To this point, the Earth's gravity is being used to turn/change the direction of the vehicle.
4. When the vehicle is falling at an angle of about 45°, the "boostback burn" takes place. This has two effects
a. slowing the vehicle's vertical speed, and
b. killing its forward velocity to get it heading back toward the Cape.
5. As the vehicle begins to re-enter the atmosphere, it is still traveling too fast and because it has no heat-shielding, the "entry burn" is used to slow the vehicle down further to around 1000 m/s
6. The vehicle begins to speed up a little after the entry burn, but the increasing density of the atmosphere slows it down to sub-sonic speed.
7. By this time, the vehicle is almost directly over the LZ, free-falling tail down at around 1000 km/h. Its attitude and trajectory are being trimmed and corrected using the grid fins. The landing burn kicks in at around 4000m altitude, rapidly decelerating the vehicle to a soft landing about 8 minutes after lift off.
Corrections, additions, amendments and comments welcome.