The basis of the law for this tort (at least in Common Law) is the moral principle that no person is entitled to false reputation. Libel claimants often forget the other edge to that sword, which slashes along the line that no person is entitled to a falsely positive reputation. A person who insinuates publicly to be skilled at a certain thing and is shown by the facts not to be, is not entitled to invoke the law to protect his opinion of himself against fair comment. This sword is especially sharp when one seeks to be a public figure, as has Jarrah. The way Common Law works, a person who seeks to be a public figure, especially on the backs of other people he has viciously attacked, is expected to have a very thick skin indeed when public opinion of him is rendered.