The laser used off the natural surface emitted much higher pulse energies and much longer pulses than those used with the Apollo and Lunokhod retroreflectors, and their receive signal-to-noise ratios were much worse.
Indeed, if you understand the science you realize why such early endeavors were useless as ranging exercises. Hoax believers don't understand the science. In their simplistic worldview, "But you can bounce a laser off the bare lunar surface," is sufficient to put a pseudo-intellectual veneer over the supposition that there are no artificial retroreflectors on the Moon.
The question in terms of debate is whether to go down the rathole. Part of it depends on why you're debating. The compliments I get most frequently are, "I learn so much from your site and your debates." And that's laudable. But not everyone wants a science lesson; they just want to know whether smart people put any stock in the hoax theories. Sometimes the sufficient answer is, "No, you can't actually range the Moon with a laser unless there's a special mirror." You don't have to go into multipass fading, pulse length, atmospheric scatter, or any of the very real details in which the devil of laser rangefinding lies.
If you're sparring with hoax believers just for fun, then there is a rhetorical aspect you need to consider. You always want to the truth to come from you, not from your opponent. The hoax claimant gets a rhetorical boost when he says, "The Apollo defenders didn't tell you that lasers were bounced off the Moon
before Apollo." You're immediately put on the defensive, and that's when the true-but-confusing quantitative arguments fall the most flat. To the untrained ear they really do come off sounding like techno-babble backpedaling, even though it's the truth. Winning a debate is about being logical and truthful, but also knowing how best to present the truth.