The vast majority of medium format still cameras used the 61.5mm wide "120", "220" or "620" films
Learn something every day! I handled a lot of medium format film way back in my junior high school photography days, and I'd always just assumed it was the same width as 70mm movie film, just no sprocket holes. I never measured it or did the math.
Yes, Apollo used 70mm film because it was a standard size that came without a weight and volume-wasting backing. Kodak also made it especially thin using their then-new Estar (polyester) base, which is much stronger and more temperature-insensitive than the cellulose acetate stock that replaced nitrate. Both factors allowed many more (hundreds) of exposures to be crammed into each magazine. As far as I know, the color emulsion was standard Ektachrome. I don't remember if we've discussed why it wasn't Kodachrome, which has better dye stability.
We also know polyester as DuPont's Mylar. Rumor has it that Kodak developed Estar film for spy satellite photography, which makes a lot of sense.