I did the link budgets myself a while ago and I will go check them, but off the top of my head I believe the power output of the rover in FM (TV) mode was about 10 watts. The LM was about 20 watts, but the feedline losses were much larger, especially when using that large deployable dish.
The frequency (for path loss calculations) is S-band, just below 2290 MHz.
The LRV had two antennas, a medium gain antenna that could support only voice and telemetry, and a high gain antenna for TV. The medium gain antenna only needed approximate pointing so it could be used while driving. The high gain antenna had to be manually pointed at earth during each stop.
Like the LM, the rover transmitter modulation was switchable. PM (phase modulation) was used for voice/telemetry (no video) and FM (frequency modulation) was used for video/voice/telemetry. The PM signal, particularly its strong carrier component, was much easier to detect with a small antenna on earth.