Rockets can be launched into orbit in any direction, north, east, south or west, as long as you don't care what or who it flies over. (This is true for more countries than you might think.)
However, you can't directly reach every orbit this way from every launch site. The lowest inclination (the angle the northbound orbit makes with the equator) that can be directly reached without an expensive dogleg or plane change is equal to the latitude of the launch site.
For example, Cape Canaveral is at 28.5N. Launching due east gives an orbit with a 28.5 degree inclination. Launching due northor south (correcting for Coriolis forces) will give a 90 degree inclination.
Since geostationary orbit has zero inclination, launch sites close to the equator have the advantage. Here you can't beat Sea Launch, which launches their rockets from a converted oil drilling platform that they put in the middle of the Pacific Ocean directly on the equator.